/ January 4, 2025
orange armchair inside Prostoria's showroom in Chicago

Chicago’s ever-evolving shopping scene welcomes new showrooms and refreshed spaces worth visiting.

Humanscale

The Fulton Market District recently welcomed Humanscale to the neighborhood. Known for its ergonomic products and commitment to sustainability, the furniture maker designed a showroom in line with its minimalist aesthetic. Large arches at street level frame the exterior, while a materials lab indoors allows visitors to experience products, textiles and finishes firsthand. Be sure to check out the iconic Freedom Chair, which is celebrating its 25th anniversary this year.

inside Humanscale's minimalist showroom in the Fulton Market District

Brizo Chicago

In celebration of its 20th anniversary, Brizo transformed its space at The Mart into a fully immersive studio experience. The new customer lounge, product libraries, shower experiences and learning stations allow visitors to engage with the full array of Brizo kitchen and bath products through thoughtfully curated vignettes. Warm finishes, elegant neutrals and details such as a leather-wrapped wall radiate refinement and create a rich expression of quiet luxury.

collection of faucets at Brizo's showroom

Prostoria

Croatian brand Prostoria has expanded its footprint with the opening of its first North American flagship store in the River North Design District. According to founder Tom Knezovic, Chicago’s architectural legacy made it a natural choice for their U.S. landing spot. Prostoria offers handcrafted contemporary furnishings in bold and classic designs with an emphasis on comfort. Featuring floor-to-ceiling windows, the store is an open and airy space that showcases pieces against an industrial background.

orange armchair inside Prostoria's showroom in Chicago
Photo: Sven Jonke

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