This Company Is Helping Bring Sustainable Living To The Home

When Denver-based Jaclyn Tracy founded Sistain, a home goods online marketplace dedicated to nontoxic living (and a portmanteau for Sisters in Sustainability), her goal was to offer elevated solutions on how to live cleanly with a minimal footprint. LUXE met with her to learn more about bringing sustainable living to the home.

Tell us about Sistain’s origin story.

When I was building my wedding registry, I felt a desire for more transparency in the home goods space. For instance, there are 10 known harmful chemicals that can be present in cookware, toys or cleaning products. I wanted to give people options and educate consumers with a verified, Sistain-approved marketplace of nontoxic goods.

What products are you most excited about?

There’s Coyuchi, who has beautiful nontoxic bedding and bath, and Ettitude, whose bamboo bedding uses regenerative resources. Others include Evolvetogether, a bath and body company with clean ingredients and compostable packaging, and No Tox Life Dish Block, a nontoxic replacement for dishwashing soap. I’m also excited about Good Hearted Woman and their Denver-made ceramics that are lead- and cadmium-free.

What’s next?

We will continue our focus on functional and contemporary products with a timeless, elevated look, while expanding into cookware, furniture and the baby category. We will also deploy an AI copilot on all of our product pages to offer extensive information and resources.